Category Archives: Kahneman

Kahneman and Anchoring


I was reading Kahneman’s brilliant  book when we stayed with Louise in the North of Spain. I found the idea of  ‘anchoring’ fascinating – how seeing, reading or experiencing something can prejudice your judgement of the next decision you have to make.

His book Fast and Slow Thinking discusses the difference between our fast almost instantaneous reaction with the more thoughtful slower response when we actually consider our decision.

I'm a sucker for Roxy ski jackets
I’m a sucker for Roxy ski jackets

I found a gorgeous ski-jacket in the Quiksilver shop but it was just too expensive.  Then Louise tried on two tops, both of which looked great. I love her dearly so I paid for them. They came to the same price as the jacket.
We had lunch in the café but now what I’d paid for Louise’s tops  had anchored my thinking and my jacket now seemed not such a crazy price.

Reader, I bought it!!