We opened our john Dobbie toyshop on Monday April 1st 1963, two weeks before Easter. The little bow-fronted shop in Wimbledon Village with multiple small panes of glass was exactly right for a toy shop.
From my memoir Woman in a White Coat
Simon was 2½ and Bernard 6 months old. It was still not allowed for the names of doctors or dentists to be associated with business, or to advertise in any way. Simon always called himself Dobbie and John Dobbie sounded like a good solid name. We took on a sparky red-headed manageress sent by the employment agency three doors away from our shop.
On Easter Sunday, Moira Keenan’s piece about John Dobbie appeared in the Sunday Times. We were off to a great start.